济南新闻综合频道
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Channel Name: 济南新闻综合频道
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Introduction to 济南新闻综合频道
济南电视台新闻频道是济南地区开办最早的电视频道之一。采用无线和有线双路传输，覆盖济南及周边地区 1000 万人口。市场占有率超过 10% ，济南地区最具权威性的主流新闻信息传播平台。拥有的《济南新闻》、《今晚》、《有么说么新闻大社区》等国家和省名专栏节目组成的济南地区收视率最高， 影响力最大的节目组群。 本着"服务市民,以人为本"的宗旨,新闻频道在内容的广度、深度、关联度上下功夫,充分体现"贴近实际、贴近生活、贴近群众"的原则和本土化的特色,成为城市市民的"信息超市". 济南电视台新闻频道针对企业发展的新要求,体察观众对电视文化需求的多样变化,新闻综合频道广告部与时俱进,不断整合资源、调改,在拓展频道品牌营销,增强品牌影响力上下功夫,并成立负责整体宣传、包装、策划、推广的专职部门,进一步完善内容,增强观众的认知度和关注度,力求以开放先进的创意营销和别具特色的整体包装加深观众的认知度和美誉度。
Channel keywords :
济南新闻频道,济南综合频道,济南电视台
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