蓬莱综艺频道
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Channel Name: 蓬莱综艺频道
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Introduction to 蓬莱综艺频道
蓬莱综艺频道是蓬莱区融媒体中心旗下主打文化娱乐与本土特色的电视频道，历经多次定位迭代，现已成为承载当地群众精神文化生活、展现蓬莱地域风情的重要平台。
频道立足“快乐蓬莱”的品牌理念，以丰富多元的文娱内容为核心，既聚焦本土文艺盛事，如蓬莱区春节联欢晚会等重大活动的直播与重播，为观众提供家门口的视听盛宴；也曾孵化《健康彩虹》等深耕民生服务的特色栏目，以贴近群众的内容收获广泛好评。在视觉标识上，频道台标融入金色波浪与五线谱音符元素，将蓬莱滨海城市的地域特色与文艺属性巧妙结合，辨识度鲜明。
传播渠道上，蓬莱综艺频道依托融媒体矩阵优势，实现电视端与新媒体平台联动传播，既保留传统电视的固定播出时段，又通过线上渠道拓展内容触达边界。作为蓬莱本土文娱传播的主阵地，频道始终以群众需求为导向，用鲜活的节目内容丰富市民闲暇生活，凝聚城市文化向心力。
Channel keywords :
蓬莱电视台,蓬莱融媒,
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